Due to a traditional and patriarchal Thai society, a Thai wife is a woman who respects her husband and remains faithful to him no matter what. Such wife-husband relationships are pretty common in Asian culture.

• When it comes down to it, it is what happens in the ring and the fighting itself that becomes the focus.
• Tradition and history make Muay Thai enchanting and special, but times are changing.
• Therefore, functionality is not likely to encourage Thai users to use an app they consider difficult to use.
• Having both men and women for sparring partners, Mam hasn’t really seen much hesitation or barriers when fighting against a male opponent.
• SCG, the first company founded in Thailand, hosted the event entitled “Women Empowerment to Drive a Sustainable Economy.” The forum attracted female leaders from big businesses as well as small entrepreneurs and even farmers.

Additionally, privatization and development policies translate into more difficulties for women, especially those living in rural or conflict affected areas, in gaining access to natural and economic resources. Thirdly, it was found that IT experts’ perspective of developing a women’s m-health application was different to that of end-users. The application’s functionality was the most significant factor for IT experts, rather than the usability and UI. Secondly, end-users with different levels of IT literacy confirmed that usability, rather than the perfect amount of functions, was the most significant element encouraging them to use a women’s m-health application. Therefore, by focussing on the application’s functional performance rather than other points, the IT experts miscalculated the design priority in this study due to their different perspective. As a result, the app’s functions might not have performed well for end-users, especially Thai women with low levels of IT literacy. As mentioned earlier, the use of the system is directly related to end-users’ IT skills.

Health app developers face numerous challenges, and it has been reported that many readily-available low-cost apps were not developed based on research . Therefore, several of them are impractical or unusable due to the limited screen size of m-health devices , leading to many uninstallations.

Usability inspection

Women’s mobile health (m-health) applications are currently widely used for health education, medication, prevention of illness, etcetera. While the number of m-health applications for women is increasing, many are of poor quality and have development issues. Violence against women and girls remains prevalent in Thailand and acts as a barrier to women’s empowerment. Mobile health (m-health) applications are a significant component of daily life in this digital age and provide users with several benefits. These apps are popular tools that can change people’s health behaviour and improve their quality of life . They are widely used for prevention, medication, rehabilitation, etc. . They also impact healthcare services in hospitals, care centres and emergency services .

According to empirical literature , user interface, functions, and usability are the main factors that still challenge designers and developers of m-health applications. Although they are commonly used worldwide, most high-performance health apps are based on the English language, making them useless for non-English speakers or those with a low level of IT literacy. Hence, there is a need to research and develop local m-health apps for women in their own language. UCD methodology was used to design a graphical user interface, analyse the application’s functionality, and enhance its usability.

Gendered dimensions for the use of m-health apps

This is not the first time the Department of the Air Force has sent female officers to work with the RTAF. The Department of the Air Force Military Personnel Exchange Program sent its first female officer to support an RTAF maintenance squadron in February 2019. Air Force has four exchange officers with the RTAF, including three female officers. Professional military education and personnel exchanges allow U.S. and Thai officers to develop connections that provide mutual benefits well into the future.

EXCLUSIVE INTERVIEW WITH THE FIRST GOVERNMENT CERTIFIED FEMALE MUAY THAI TRAINER IN THAILAND

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It includes the eight golden rules of interface design, evaluation of user categories, prioritisation of tasks, and choice of interaction pattern. The first phase aimed to clearly understand the problems women encountered when using m-health applications and their goal of using them. As mentioned earlier, the initial search yielded 156 applications, 50 of which were selected for a review by general users. The main features of the chosen applications are shown in Table 4.

Hence, it was evident that both end-users and IT experts needed to be involved in helping developers to analyse, prioritise and establish a strategy for developing an m-health application, particularly one for women’s health. This would give researchers an in-depth understanding of the end-users’ expectations. Despite the benefits of these applications, users are still dissatisfied with them. According to the preliminary results of our trial of the m-health apps in the market , the graphical user interface of health applications lacks developmental design. There is too much content, too many unplanned and unnecessary functions, and confusing screen elements.

A UCD was utilised to construct a process taxonomy to understand, analyse, design and develop an application suitable for Thai women. It was found from an evaluation of the currently-available women’s m-health applications that usability is their main weakness; therefore, this aspect needed to be prioritised in the new design. According to the results, IT experts’ perspective of the development of an m-health application was different from that of end-users.

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